"VALUE FOR MONEY" TARGETED ADVERTISING OF YOUR PRACTICE OR COMPANY

Dear clients,

Websites www.zubari.rs and www.serbiandentists.net.net are made due to the need of making Internet directory of dental practices in Serbia and information portal for the average user of the dental services. In order to present content to the entire internet population pages are bilingual, in Serbian and in English language.

7 REASONS FOR ADVERTISING ON WEBSITES

1. For price of one you get 2 presentations, in Serbian and English language.

2. You present your practiceat the right place.

3. You broaden your market.

4. You do not spend time and effort- we do everything instead of you.

5. You pay for advertisment when it is published on the internet, not in advance

6. You will be well positioned on the internet, because our websites are well optimized for internet search engines.

7. You get all that with minimal financial investment.

PRICE LIST from 15th,January, 2010

Contact us and you will get good promotion of your business in a short period of time: Bojana Mumović, +381 63 57 00 35, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

PACKAGE 1 – TEXT PRESENTATION

Bilingual text presentation (Serbian and English) on the list of dental practices in your city. Includes: name, address, contact, and a short text description of dental practice, as well as a link (connection) to your web site and e-mail address (if you have them). Service of translation into English is included in price.

Price of Package 1 is 35 euro per year. Less than 3 euros per month makes this the cheapest package, and not only on this site.

PACKAGE 2 – PRESENTATION WITH PHOTOS

Complete presentation on the list of dental practices in your city that contains all the elements of package 1 plus logo and one whole page on our site Includes: name, address, contact, and complete text description of your dental practice, photo gallery and logo of your dental office as well as a link (connection) to your web site and e-mail address (if you have them). Also, presentation may contain advertising video (if you have one). Service of translation into English is included in price.

Price of Package 2 is 70 euro per year. For less than 6 euros per month you can have a complete web presentation of your business.

PACKAGE 3 - BANNER

Banner (visually noticeable advertising space - frame size 200 x 100 pixels) on all the pages of our site (except the presentations of other practices). Contains a link (connection) of your choice. It can be on your web site or presentation on our site (Package 2). Making the presentation (described in the Package 2) and design of banners are included in the price of the Package 3, as well as service of translation into English.

Price of Package 3A – Banner - Positions 1-3 (left and right) is 180 euro per year. For 15 euros per your practice or company may be on exclusive position and highly noticeable to visitors of our site.

Price of Package 3B – Banner - Positions 4-20 (left and right) is 140 euro per year. For less than 12 euros per your practice or company may be very noticeable to visitors of our site.

ADVERTISING OR SPONSORED TEXTS
 

12 bilingual advertising or sponsored texts in one year period (one text monthly). Texts can be about any area of dentistry and dental care. Their character can be just promotional, but also educational, sponsored by your company. Administrators of our site can be authors of texts sponsored by your company. Both advertising and sponsored text can contain video clips and photos.

Price of Advertising or Sponsored Texts Package is 140 euro.

WEBSITE SPONSOR

Banner Website Sponsor (visually noticeable advertising space - frame size 960 x 60 pixels) in the whole website width below the main site navigation. Includes a link (connection) of your choice. It can be on your web site or presentation on our web site (Package 2). Creating such presentation (described in the package 2), and banner are included in the price of the package, as well as service of translation in English.

Price of Website Sponsor Package is 60 eur per month.

For the 6 months rental you can get discount of 10%. For the 12 months rental discount is 20%.

Marketing Team

www.zubari.rs and www.serbiandentists.net

Contact

Bojana Mumović

Marketing Manager

+381 63 57 00 35

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About websites

Our mission is to gather large number of Serbian dental practices on this site, present them to domestic and foreign customers, and as we have already stated, inform customers about dentistry and dental procedures in a way that is understandable to everyone. Our wish is to create a unique place online that will be primary source of information about dentistry and dental practices in Serbia.

Websites www.zubari.rs and www.serbiandentists.net are most frequently visited by people looking for information about dental services. Therefore, advertising your dental practice or company on our websites is very targeted and purposeful.

Those sites are something new and unique on the market and they record increase in daily visits. Our team works hard to continuously promote our sites in other media (banners on the other websites, radio ads, billboards, etc.), and in that way further promote our clients.

SOME USEFUL INFORMATION ABOUT ADVERTISING

Internet as a Tool for Dental Tourism Development

Market research has shown that with the increasing number of internet users in Serbia also grows the number of people who are searching information about services on the Internet.

Also, research has shown increase in the demand for the services of local dentists by users who do not live in Serbia.

Reason for this increase can be justified by a big difference in the cost of dental services in developed western countries and in Serbia. Most of these users are Serbian citizens living abroad (approximately 3 million people), but also citizens of other countries.

The main way of getting information about distanced services today is certainly the Internet, and awareness of the importance of the Internet is more developed in economically powerful countries.

Internet Advertising  

Investing in advertising on the Internet is a very economical investment. Internet ad costs much less than the ads on other media (TV, radio, printed media, etc.).

Research has shown that majority of Internet users in Serbia are households with incomes higher than the national average. They are the target group that can afford your services.

Advertising During the Recession 

Exploring the potentials of advertising during the recession, the world's leading experts in the field of marketing came to the following conclusions:

Promotional activities are part of the solution, not part of the problem.

Source: Economist Intelligence Unit 

All that is sacrificed now, you will pay later. Because later it will not be enough to increase the marketing budget, but it will also be required a lot of time for company to recover. Research has shown that if you decrease marketing budget in one year by half, it is required 3 more years for recovery. In the case of cutting off all advertising in one year, it is required even 5 years for recovery.

Source: Data2Decisions

Companies that increase advertising during the recession, when their competition reduces marketing budgets, can improve their market share and return of investment (ROI) with a lower cost in better economic times ... "

Source:  Prof. John Quelch, Harvard Business School

So, prejudice that the budget for marketing in the time of the crisis can be reduced, and later increased, and that does will not cause long lasting damage, is very wrong.